NB launches zobo-flavoured alcoholic drink

The Nigerian Breweries Plc has introduced Ace Desire, its first zobo-flavoured alcoholic drink, to the Nigerian market.

The Marketing Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi, described the new product as a sophisticated blend of spirit, natural Hibiscus or zobo extracts.

Speaking at the launch of the product in Lagos, he said, “This rich combination of a balanced mix of spirit and Hibiscus extracts contains 5.5 per cent alcohol, and offers a tingling sensation and rich aroma.”

According to him, Ace Desire which is packaged in a 33cl glass bottle stands out amongst other products in the ready-to-drink category.

He added that with the introduction of Ace Desire, Nigerian Breweries had delivered on yet another promise to delight consumers.

“The brand’s ambition is to lead in the Nigerian RTD category by establishing itself as the relentless pioneer of innovation,” Maggi said, while also promising that the product would be available in outlets across the country over the next few weeks.


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