Etisalat Nigeria changes name to 9Mobile

Etisalat Nigeria on Thursday changed its brand name to 9Mobile.

It was gathered that the change of name was approved at a management meeting, with the public relations consultant to the telco.

The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, earlier this week dropped a hint as to what the new name of the company could be. He recalled that at the launch of the company in Nigeria in 2008, ‘0809ja’ was adopted to affirm the “Nigerianness” of its origin and the company’s sphere of influence.

However, the Nigeria Communications Commission said that aside changing its brand name to ‘9Mobile’, its logo and colour had to be changed as well.

However, the Director, Public Affairs, NCC, Mr. Tony Ojobo, said that the telecommunications company had yet to brief it on the change of brand name.

“I am not privy to any letter to that effect, neither is the Nigerian Communications Commission,” he said

“However, brand change involves a lot of processes. The company will need a new logo, colour and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator,” he added.

Ojobo said the possible adoption of 9Mobile as a new brand name by Etisalat Nigeria might be an internal decision taken due to the three weeks ultimatum given to it by the parent company.


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